B2B tech thought leadership strategist & writer

Turning your technical expertise into powerful storytelling that builds brand authority and drives growth

You need to be a thought leader with a distinctive point of view. Anything less, and your content won’t stand out.

Content can’t be generic

Content has to engage from the start to stand out in the ‘attention economy’. 55% of B2B buyers will stop reading within a minute when an article doesn’t interest them.

Showing expertise is essential

Writing that lacks substance or credibility won’t resonate with a smart business audience, who expect more from B2B tech companies selling high-ticket solutions.

But teams are stretched thin

In-house B2B tech marketers often face tight publishing schedules and high pressure to generate leads. Finding the capacity to produce lots of high-quality thought leadership is tough.

With my journalistic style and marketing expertise, you get content that cuts through to your audience

I plan, write and edit your B2B tech marketing content to read like a high-quality Forbes or Financial Times piece. This engages business audiences, builds your brand, and generates leads.

Showcasing your internal expertise

Your subject-matter experts (SMEs) are a goldmine of valuable information. Interviewing them and using their knowledge to inform content is key to my approach.

Powerful thought leadership

No more bland, thin writing posing as “thought leadership”. I help you express opinions that are clear and memorable for readers.

B2B tech, in plain English

I write about your complex tech topics in a clear, engaging way, without sacrificing substance. This results in content that’s both interesting and credible.

High-quality research

I use my research skills and tech knowledge to source the best data points and carefully fact-check them. This builds persuasive arguments and compelling content.

Deep audience understanding

I take the time to truly understand your target customer’s pain points. I then craft high-quality resources that help them address these challenges.

Journalistic storytelling

I combine technical attention to detail with the ability to craft a strong narrative, turning dry information into compelling stories. This makes your content stand out.

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I’ve transformed content marketing results for numerous B2B tech scaleups

Metomic

Positioning Metomic as a leading authority on healthcare cybersecurity with an original research campaign.

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Creative Force

Building thought leadership and generating leads for Creative Force with original eBook campaigns.

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Graswald AI

Achieving thought leadership and brand awareness for Graswald AI with interview-based content.

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What clients say about working with me

"I had a fantastic experience working with Elliott on our content project. He delivered exactly what we needed - support with producing a comprehensive thought leadership strategy, and with creating engaging, relevant content. What impressed me most was how Elliott did journalistic interviews with our team and transformed the insights from them into multiple valuable content assets. The articles and posts he created felt authentic and provided real value, helping to stand out with our audience. Elliott’s collaboration style was ideal - he was quick to respond and met all deadlines. He also understood our messaging perfectly, which made the whole process smooth and efficient."

Akanksha Yadav, Head of Growth @ GRASWALD AI
"Elliott provided valuable strategic support throughout our case study project. Beyond just delivering excellent writing, he helped us manage the entire process from start to finish: preparing for and carrying out the customer interview, drawing out the most compelling elements of the customer’s story, and making revisions in line with the customer’s feedback. His strategic approach helped us create a case study that truly shows the impact of our platform while making the process smooth for everyone involved."

Eleanor Hardman, Marketing Manager @ CultureAI
"Elliott has been a joy to work with, creating high-quality content for our website. Not only does Elliott have a thorough writing process, but he also values the work he creates, making the process much more collaborative. One of his articles is in the top 3 best-performing articles on our website, bringing in plenty of traffic from Google. We are keen to work with Elliott again in the future and would recommend him wholeheartedly to anyone looking for a tech writer."

Allie Asprou, Content Marketing Manager at Metomic
“Elliott's a talented writer who’s been a real asset to our content marketing efforts over the past 9 months. He writes well about ecommerce, SaaS, and other B2B tech topics, and he’s delivered high-quality copy for both brand awareness and conversion purposes. He’s also been enjoyable to work with, responding quickly to requests and delivering work on schedule.”

Maxim Gubric, Content Marketing Manager at Sufio