B2B tech writer & content marketer

Building brand authority and generating leads for enterprise tech startups & scaleups

Creating effective content is a challenge for B2B tech marketing teams

Content can’t be generic

Content has to engage from the start to stand out in the ‘attention economy’. 55% of B2B buyers will stop reading within a minute when an article doesn’t interest them.

Showing expertise is essential

Writing that lacks substance or credibility won’t resonate with a smart business audience, who expect more from B2B tech companies selling high-ticket solutions.

But teams are stretched thin

In-house B2B tech marketers often face tight publishing schedules and high pressure to generate leads. Finding the capacity to produce lots of high-quality content is tough.

With my journalistic style and marketing expertise, you get content that cuts through to your B2B buyers

I plan, write and edit your B2B tech marketing content to read like a high-quality Forbes or Financial Times piece. This engages business audiences, builds your brand, and generates leads.

Showcasing your internal expertise

Your subject-matter experts (SMEs) are a goldmine of valuable information. Interviewing them and using their knowledge to inform content is key to my approach.

Powerful thought leadership

No more bland, thin writing posing as “thought leadership”. I help you express opinions that are clear and memorable for readers.

B2B tech, in plain English

I write about your complex tech topics in a clear, engaging way, without sacrificing substance. This results in content that’s both interesting and credible.

High-quality research

I use my research skills and tech knowledge to source the best data points and carefully fact-check them. This builds persuasive arguments and compelling content.

Deep audience understanding

I take the time to truly understand your target customer’s pain points. I then craft high-quality resources that help them address these challenges.

Journalistic storytelling

I combine technical attention to detail with the ability to craft a strong narrative, turning dry information into compelling stories. This makes your content stand out.

Here’s a taste of my portfolio

  • Metomic image

    Blog posts for Metomic

    Writing engaging, informative articles for the blog of Metomic, a fast-growing cybersecurity startup. The articles drive traffic to their website, builds their brand, and generate leads.

    Learn More
  • Creative Force eBook

    AI eBook for Creative Force

    Helping Creative Force generate leads for their newly launched generative AI SaaS product with a comprehensive, engaging eBook.

    Learn More
  • Beyond Identity image

    Case studies for Beyond Identity

    Using storytelling techniques and carefully selected customer quotes to create a persuasive narrative about how Beyond Identity secures the sensitive data of its customers.

    Learn More

What clients say about working with me

  • "Elliott has been a joy to work with, creating high-quality content for our website. Not only does Elliott have a thorough writing process, but he also values the work he creates, making the process much more collaborative. One of his articles is in the top 3 best-performing articles on our website, bringing in plenty of traffic from Google. We are keen to work with Elliott again in the future and would recommend him wholeheartedly to anyone looking for a tech writer."

    Allie Asprou, Content Marketing Manager at Metomic

  • “Elliott's a talented writer who’s been a real asset to our content marketing efforts over the past 9 months. He writes well about ecommerce, SaaS, and other B2B tech topics, and he’s delivered high-quality copy for both brand awareness and conversion purposes. He’s also been enjoyable to work with, responding quickly to requests and delivering work on schedule.”

    Maxim Gubric, Content Marketing Manager at Sufio

  • “Elliott delivered brilliant writing that really captured the tone of voice we were looking for. His attention to detail and creativity exceeded our expectations!”

    Erga Shilony, Content Manager at Cool Cousin

Services

  • Marketing isn’t always about the hard sell. My thought leadership articles use original, high-quality writing to establish you as a leading voice on relevant industry topics. This builds your brand without directly plugging any products.

  • I write content that turns your company’s website into a go-to source of information, bringing value to your readers and helping to convert them into leads.

    I use up-to-date SEO methods to get your articles ranking in search engines while making sure that readability isn’t sacrificed with clumsily-used keywords.

  • My case studies tell a strong story about how your B2B tech solution solved the problem your customer was facing.

    I use my writing skills to create a narrative that’s concise enough to maintain the reader's attention while conveying enough detail about your product’s benefits to be credible.

  • I create lead magnets (white papers and eBooks) that combine thorough research and a journalistic style to transform complex information into compelling stories. This positions your brand as an industry leader.

    My lead magnets engage prospects with insightful analysis, guiding them toward seeing the potential of your solution.

  • Sometimes the raw material is there in terms of your content, but it needs to be polished, updated, or repurposed.

    I can edit any copy to make it more readable and engaging for your target audience.

  • My email, LinkedIn, and website newsletters contain reporting that’s useful and digestible. This engages your audience, builds your brand, and drives traffic to your website.

  • Using my B2B tech industry knowledge, marketing expertise, and editorial skills, I help you to identify the content topics and formats that build your brand.

    I craft a content strategy that positions you as a thought leader in your industry and generates leads. This means going beyond simple SEO keyword research. Instead, we create a content pipeline that doesn't just drive website traffic but also engages and converts your target audience.