AI is the future, but not all software buyers are on board yet. Here’s how to win them over.

Thought leadership is central to building a powerful B2B brand, and new research confirms this.

Two recent studies confirm that most B2B content marketing is still failing to impress its audience or gain their trust.

The timeless marketing principles portrayed in "Mad Men" are still relevant today, even for B2B tech copywriters.

Balancing technical detail with being clear and engaging is a difficult balancing act in B2B copywriting. Here’s my advice for navigating this tricky question.

Read my B2B case study best practices and produce customer stories that evoke interest and trust.

Clarity is vital in B2B tech copywriting & content marketing, but it can be a challenge to break down complex concepts. Here are some tips for achieving this.

Generative AI is groundbreaking, but there’s one key reason to be skeptical that it will replace professional copywriters. 

B2B tech companies often need to build a very high level of trust in prospects to make sales. Here's how content marketing helps to achieve that.