Metomic

Metomic wanted to create a report sharing its internal data on alarming cybersecurity gaps in healthcare organisations. Their objectives were:

• Generating leads

• Gaining media coverage

• Building their brand authority in the healthcare cybersecurity space

But turning the complex subject matter into a compelling story was a challenging task. Metomic turned to me to help communicate their data and build a persuasive narrative.

How did I achieve this? By making it clear not just what the data says, but why it matters. This meant building a strong case around how alarming the data was and the serious security risks it highlighted.

This focus on journalistic storytelling achieved great results for Metomic:

• 60% of report landing page visits converted into downloads, thanks to my engaging landing page copy.

• The findings of the report were covered in multiple cybersecurity news outlets.

• The original, high-quality content supports Metomic’s objective of becoming a thought leader in the healthcare data security space.